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Brand Extension Assignment: Choose a product to write a 5-page paper  (5-pages excludes title and reference pages) discussing how you would create a brand extension of that product.  Include your rationale for the brand extension.
Areas to include:
· Brand (to include a brief background)
· Extension idea
· Ration/justification or need for the new idea relate the idea back to  the companies mission statement
· Target market
· Marketing/launch strategy (to include pricing and channel strategy)
· Ethical considerations
Must stick to topic!


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